Sprout Media Branding and Website

The Problem:

Sprout Media was a production company specializing in mental health content. They envisioned creating shows that helped destigmatize mental illness while providing tips and insights for those suffering from qualified professionals. Starting from just an idea, the client needed guidance to develop and launch his brand.

The Solution:

To address this challenge, I spearheaded the creative vision for FORMATION. Media, infusing the project’s visual identity with natural and organic aesthetics. I drew inspiration from the gentle curves of organic shapes and the colors found in the natural world to craft the visual branding and color theme. This approach aligned with Sprout’s commitment to authenticity and its mission to promote mental well-being.

In the same spirit of embracing the organic, our collaborative efforts extended to designing the landing page wireframe and mockup. Working closely with our UX Designer, I drew inspiration from the fluidity and grace of natural movements and designs, which we seamlessly translated into the website’s user interface. We used Adobe Creative Suite and Figma as our primary software tools and Webflow as our build platform to ensure that every aspect of the landing page embodied the same organic qualities that formed the foundation of our entire project.